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Writing A Resume That Gets Results

Selling Yourself - Part II

   Job Search in the Internet Age, Part I
 The Interview - Selling Yourself, Part III
 Job Search By Workers 50 & Over, Part IV

Have you been stymied in your search for information on writing a "successful" resume? The resources available are astounding. Walk into to any large bookstore like Barnes & Noble, Borders or Crown Books and you will find a surprisingly large section of books devoted entirely to writing a "winning" resume and "attention getting" cover letters. Or, log onto Amazon Book's internet web site (www.amazon.com) and do a keyword search on "resume writing." You will be confronted by an amazing list of more than 200 book titles. Want more information? Log onto a web browser like Yahoo, do a keyword search on "resume writing" and you will find more than 135 sites waiting to offer you the "secrets" of writing that "winning" resume. In addition, the numerous "job search" web sites on the internet all list resume writing tips, or links to such help sites. Talk about data overload!

I will not attempt to suggest which one of the available books or web sites are the "best." Rather to offer suggestions on what to do, or what not to do in writing a resume that will get the right person's attention, recruiter, hiring manager or both, and generate the interest necessary to get you an interview.

The authors of the more than 200 books offered by Amazon Books would probably argue that their individual suggestions for writing a "winning" resume are the best! However, they would probably all agree that the main purpose of your resume is to get you an interview!

A resume, no matter how well written, WILL NOT get you a job! However, if written properly, it will get you an interview. Your actions during the interview will determine whether or not you get a second, a third interview and ultimately the job. But, that is Part III of this series.

Let's look at this from a "seller" and "buyer" viewpoint. You are the "seller." Your resume is one of your "sales tool." Through your resume, you are attempting to "sell" a recruiter or hiring manager (the "buyer") on your skills and experience. Your resume must create excitement in the "buyer" for your "product": your skills and experience.

The "buyer" is interested in two basics: 1) what skills and experience do you bring to the table that are saleable?, 2) How do your skills and experience fit the current needs of my employer or client? Your resume should answer these two questions or generate enough interest so that the recruiter wants to interview you. Remember, "buyers" look upon resumes as a means of separating the "wheat" from the "chaff." With is this mind, let's move on to actually writing your resume.

Most professional recruiters generally categorize resumes as "chronological" or "functional". Many call "chronological" resumes "tomb stones" because they read like an obituary. The "chronological" [sample I] resume lists your work experience stating with the present or most recent employer, working backwards throughout your career. The "functional" [sample II] resume highlights your skills and accomplishments. More recently, the trend has been to combine the best features of the two resume formats.

Realtors have long stated that the three keys to "success" in real estate are location, location and location. In resume writing, the three keys to "success" are image, image and image. Once your resume has been picked up by a recruiter, it has approxi-mately 30 to 45 seconds in which to dazzle him or her to the point of being selected for an interview. During recent years, I have spoken with numerous recruiters, both internal and external, who indicated they receive between 50 to 100 resumes for each credit position they attempt to fill. With these kinds of odds, your resume must stand out from the rest, or it goes into the "rejected" pile. Remember, separating the "wheat" from the "chaff."

Your resume should be written in a fairly conservative font style. One which is clean, sharp and easily read. Times Roman or Arial should work well. Remember that many recruiters, internal and external, use resume scanning software and what you think as fancy or eye-catching font styles may simply be kicked out as non-scannable. Thereby, depriving you of an interview opportunity. Your resume should always be printed in black ink on white, or slightly off-white, standard letter-sized bond paper. Avoid colored or non-standard sized paper. It is gimmicky and usually generates the wrong results. Whenever possible, use a laser or ink-jet printer.

Ideally, your resume should be no more than one page long. However, it is not always possible to include a person's entire career, work experience and skills on one page, so if necessary, two pages are acceptable. However, anything beyond two pages will more than likely not be read by anyone except the author. Realistically, recruiters are not interested in your work experience beyond ten (10) years (other than to show stability) since it probably won't be applicable to the position for which you are applying. Remember, recruiters are primarily interested in what you can do for their employers or clients NOW! What skills and experience do you possess that can make an immediate impact and produce immediate results. I recall an interview I had with a large firm during which the Corporate Treasurer asked: "What can you do for me the day you are hired and how soon can I expect to see tangible results?"

Resume Format [see Samples]:

Heading

List name, address (street, city, state, zip code), telephone number and e-mail address if you have access to the internet. If you do not have an answering machine or voicemail service on your home phone, always list a "message" telephone number. Re-cruiters will not waste a lot of their time calling you back if there is no answer at the tele-phone number you list.

Career Summary

Many resume writing "experts" recommend the use of an "Objective" section on resumes. However, it has been my experience that the use of an "Objective" section is too confining tends to restrict a recruiter's attention to the balance of your resume. As an example; if you were applying for a middle-level credit management position and the stated "objective" of your resume was "a position as a senior-level credit manager" or "a position of Director of Corporate Credit," a recruiter would probably stop reading at that point and discard your resume.

It has been found to be much more effective to list a brief, positive recap of your career accomplishments. Use "action verbs" and limit your description to only 3 or four short sentences. Remember, this is the "hook" section. The purpose is to "hook" the reader's attention so they will read the rest of your resume and decide to call you for an interview.

Computer or Technical Skills

This section is your choice. If your overall work experience is limited to one or two employers and you have extensive computer or technical skills, the use of the section will beef up the appearance of your resume. However, if your overall work experience is exten-sive and your computer skills are limited, I would suggest omitting this section. If you learned your computer skills while working for various employers, then list the skills under each employer.

Work Experience

If your work career is limited and you have only had a few employers, this section should concentrate on listing your accomplishments in each position for each employer. Use action verbs to describe your activities and/or accomplishments: "reduced DSO by 10 days;" "increased cash flow/revenues by $$$'s……;" reduced a/r past due over 90 days by $XXXXXX;" "redesigned credit and a/r system to more effectively manage customer risk;" "developed and implemented new policies and procedures that resulted in……." Remember, recruiters do not want to read about the mundane, everyday activities that were part of your everyday job; i.e., "ordered credit reports;" "reviewed credit applications;" "checked credit history…" Such activities are assumed. Recruiters are looking for your accomplishments and skills that will aide their new client or current employer. Your "saleable" skills and experience. Do not list exact dates of employ-ment, rather show the period by years; i.e., 1988 - 1991, 1991 - Present. Your will be required to fill in the exact dates on an employment application. However, be prepared to explain any obvious breaks in periods of employment - those of more than three months duration.

Education

List schools attended and degrees earned, starting with the highest degree first. It is not necessary to show the dates of your graduation or years of attendance. Nor should you list your GPA or extracurricular activities. Save this type of detail for the employment application.

Professional Affiliations - Achievements

List your membership in such professional organizations as NACM, CRF, FCIB and/or CFDD. Also list committee on which you have served and any committee positions such as Chairperson, Vice President, etc.. List all earned designations such as CCE, CBF, CBA, CCM, CPA, etc. Also, be sure to list any articles you have written that have been published.

Some general observations and/or suggestions regarding the contents of your resume: Do not include any include any personal information - date of birth, marital status, height, weight, hair/eye color or Social Security Number. Do not include any information that might identify your ethnic background or religious affiliations. Do not include income information on previous jobs. Do not list automobiles or other property owned. Do not include a photograph of yourself. Don't list personal references on the resume, or attach a list - references will be requested by the prospective employer at the appropriate time.

Many recruiters suggest limiting the work history on your resume to no more than ten (10) years. The thinking here is that your work experience beyond ten years probably isn't relevant to the job for which you are applying. Especially, if the experience is highly technical. Many of today's workers are in positions that didn't even exist ten years ago, nor did the companies for whom they work. If you are over 50 years of age, you won't want to go back more than ten (10) years anyway.

You may well want to use a slightly different resume format when applying for different jobs, depending on the job requirements. It is not unusual for individuals to have 3 or more resume formats and/or text. One consideration that is a must is transmittal of your resume electronically. All of the companies who have web sites on the Internet list jobs that are open and provide you with the ability to submit your resume by e-mail. In fact, they strongly encourage you to submit your resume electronically. To do this, you should maintain an ASCII or text only format of your resume. It is a simple matter in most word processing software to save your resume in these formats. Otherwise, if you attempt to transmit your "normal" resume format, it will be received all askew with the headings out of alignment and the text either run together, or containing strangely placed spaces. One last bit of advice regarding electronic transmission of your resume in answer to a job opening, or as a "broadcast" transmission to companies in which you are interested;

DO NOT electronically send your resume from your computer at your present place of work. The receiving recruiter or hiring manager may consider the fact that you are looking for a new job on your present employer's time and put your resume in the "rejected" pile.

Cover Letters

The primary purpose of a cover letter is to draw the recipients attention to your resume. Therefore, it should be brief and to the point - see Sample III. The cover letter should express your interest in a particular position with a company or one advertised by a recruiter. Do not repeat what is on your resume. However, you should highlight the skills or experience you have that the company lists; i.e., must have excellent communication skills; must have experience with construction liens; must have excellent analytical skills, etc. The cover letter should be written in the same font style as your resume and should printed on the same type of paper. Do not use colored or irregular-sized paper for your cover letter.

Sample Resumes

CHRONOLOGICAL RESUME FORMAT - SAMPLE I

JANE/JOE D. SAMPLE
1234 Internet Dr.
Hightech, CA 99999
408-555-1234
Fax 408-555-5678
Email: jdsample@ISP.com

PROFILE

Senior level Credit Manager with more than ten years experience in distribution and direct marketing operations. Demonstrated proficiency
in:

  • Domestic and international customer risk management
  • Development and administration of policies and procedures
  • Accounts Receivable and deduction resolution
  • Systems analysis and conversions

Computer skills include Lotus, Excel, Word, Windows 95, and PowerPoint.
Knowledge of software package selection and implementation on an
AS/4000 System.

EXPERIENCE

Credit Manager (1993 - Present) USA Widgets, Silicon Valley, CA

  • Reduced DSO by 7 days and held bad debt losses to .050% of sales.
  • Developed and implemented deduction and charge-back resolution team that cleared over $2M of over 90 day a/r.
  • Key member of software selection and implementation team.
  • Revised and implemented credit/collection policy and procedures which reduced order processing backlog by four days.
  • Direct report staff of four for a $70 million global electronic widget manufacturing and distribution company.

Assistant Credit Manager (1988 - 1993) Chips-R-Us, Nowhere, NV

  • Effectively managed a $50 million domestic and international a/r portfolio. Maintained DSO under corporate goal 45 days.
  • Interacted with field sales, tech. Reps and customers to increase revenues of a strategic region of this microchip manufacturer and distributor. Supervised two credit analyst positions.

JANE D. SAMPLE - PAGE 2

EDUCATION

MBA - Whatsamatta U, Frost Bite Falls, MN
BS - Frost Bite Falls City College, Frost Bite Falls, MN

PROFESSIONAL AFFILIATIONS

National Association of Credit Management (NACM):

  • CBF designation earned in 1997
  • Member of Silicon Valley CFDD and FCIB.
  • Continuing education through attendance of NACM credit courses, workshops and conferences.

 

FUNCTIONAL RESUME FORMAT - SAMPLE II

ANY GUY/GAL
1919 Startup Street
Hockey Puck, CA 92345
321-456-8910
Fax: 321-457-8999
Email: aguy@ISP.com

CAREER SUMMARY

Credit management professional with successful experience with international customer base. Emphasis on customer risk manage-ment, reduction of bad debts, budgeting and cash forecasting. Ex-cellent negotiation and communication skills.

COMPUTER SKILLS SUMMARY

Advanced level experience with PC, MAC and HP3000 mainframes. Proficient with Office Suite 97, Lotus, Excel, ASK-ManMan/OMAR,
and SAP software. Also experienced with video-conferencing, internet commerce and desk-top scanners.

PROFESSIONAL EMPLOYMENT - ACHIEVEMENTS

Corporate Credit Manager Goldmine Systems, Inc.
(1989 - Present) Silicon Valley, USA

  • Implemented new policies and procedures, lock box network and credit card payment system which improved cash flow by more than 5 days and reduced billing costs by $10K per month.
  • Reduced DSO by more than 7 days. Maintained Bad Debt losses at less than .0075% of annual sales.
  • Key member of team that redesigned and improved the process from "order to cash."
  • Implemented a/r risk management software that virtually eliminated the manual review of account credit limits under $10K.
  • Collaborated with sales managers to conduct proactive financial analysis to identify new customers.
  • Performed financial analysis on potential suppliers of key electronic components.
  • Support sales management at various trade shows and marketing events.

 

ANY GUY/GAL - PAGE 2

EDUCATION

MBA Candidate - Washington Univ., Washington, DC
BA - School of Hard Knocks, Washington, DC

PROFESSIONAL AFFILIATIONS & ACHIEVEMENTS

National AssociatIon of Credit Mangement (NACM)

  • CBF designation earned 1997.
  • Completed Mid-Career School 1996
  • Member of Silicon Valley CFDD - past V.P. of Education; member of CRF and FCIB.

 

COVER LETTER - SAMPLE III

ANY GUY/GAL
1919 Startup Street
Hockey Puck, CA 92345
321-456-8910
Fax: 321-457-8999
Email: aguy@ISP.com

(Current Date)

Dear Hiring Manager
Prospect Technologies, Inc.
12345 Hardrive Way
High Tech, CA 98345

Re: Corporate Credit Manager - Req#01-98-2

Dear Mr. Hiring Manager:

The Corporate Credit Manager position you described in your web page job posting immediately caught my attention. My proven record of success in credit and collection management makes me an ideal candidate for this position. My resume is enclosed for your review and consideration. You will find my qualifications more than meet your requirements.

I look forward to discussing the position with you in more detail. Please call at your earliest convenience to schedule a personal meeting. Thank you.

Sincerely,


Any Guy/Gal

Enclosure

 

 Job Search in the Internet Age, Part I
 The Interview - Selling Yourself, Part III
 Job Search By Workers 50 & Over, Part IV